Work
The substrate, in practice.
Case studies from the work: what the substrate was doing to the team before, what I built, and what changed after. The measure is always what happens after handoff — defects, rework, time-to-ship — not how the screens looked on the day.
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Case studies
Vivo Energy · contracted via Rethink
The system that gave developers their time back
A development team with no design system, every developer making design calls alone. A component library, page patterns, and a token setup that aligned the team, and a 60 per cent saving in development time.
IDEM · personal rebuild
The pipeline, proven on my own system
A personal rebuild of a design system and token pipeline first contracted through Momentum Studio — now the proving ground for the substrate approach this whole site runs on.
Essay coming
KRM · owned end-to-end
A full vertical, from token to deploy
Kirsten Rossiter Ministries: a full-vertical build I own end-to-end — design, tokens, GitHub, Cloudflare, deployment. One person, the whole stack, shipped live.
Essay coming
Let's build
Your team could be the next one.
If your team is shipping without a source of truth, the Diagnostic is where we start — fixed, bounded, and useful whatever you decide next.